• ONLINE SPIN
    Try a Dial-Up Line and Get in Touch with the American Consumer
    Cedar Run, PA 17727 - Back in early August, I wrote about the stunning and inexpensive availability of broadband access in Loreto, Baja, California Sur, Mexico. Filing this column as I am, via the one and only means available within 40 miles - a dial up 28.8 line, I'm reminded how the majority of Americans access our media, and about how myopic we in the business of interactive marketing and publishing can be at times. All these Web pages taking far longer to load than it takes me to write this sentence, with the static-only ads coming first and staying ...
  • ONLINE SPIN
    Why AOL Shouldn't Have a Director of Agency Relations... But Needs One
    If you've been reading the online trade press and specifically the Online Spin these last two weeks, you are acutely aware of the move AOL made recently to eliminate the formal position of director of agency relations. I think that the brouhaha over the issue, though warranted, misses the larger point which AOL itself doesn't seem to understand.
  • ONLINE SPIN
    Audience Attention Span - Impulse vs. Latency
    You've heard me discuss the A.A.D.D of the average Internet user (Advertising Attention Deficit Disorder) and how it can affect your ability to put together a compelling and effective online media campaign, but what impact specifically does this have on the flight and lead time for a campaign?
  • ONLINE SPIN
    AOL and Agency Relations - A Follow-Up
    Last week's column about AOL's recent move in the agency relations arena prompted quite a bit of feedback, both from readers and from AOL itself. Just before the Thanksgiving break, I had the opportunity to talk about the issue with AOL's executive vice president of interactive marketing Michael Barrett. Our main topic of discussion was the progress that AOL has made in working with agencies since the dot com boom, and what AOL will be doing going forward to continue that trend.
  • ONLINE SPIN
    An Open Letter for a Sponsorship Like No Other
    Welcome back from what I hope was a great holiday. If you are like me, you ate too much, watched a fair share of football, caught up on sleep, and kicked into high gear for the months to come. Well dear readers, you know I tend to be autobiographical in my weekly writings to you, so here's one for ya.
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