One of my oft-repeated issues is the concept that our industry has the tendency to overcomplicate itself. Over the last few weeks I have been working with a number of peers to find more efficient forms of structure and organization in the agency environment in an effort to increase overall efficiency and one of the issues that we came across was that it's hard to develop a clear structure to service an industry that is ever expanding and hasn't yet realized the scope of its own responsibilities.

I completely disagree with Cory Treffiletti's assessment last week that the Internet is hampered by an "inability to deliver local advertising to the same level of effectiveness as other forms of media."

I woke up this morning and it was 30 degrees outside. I was ready for baseball in October but not seeing my own breath quite yet. Seems like others feel the same way. However, the pre-holiday push appears to be making its way to a mall or PC near you. Yes, fellow marketers, it gets better: US shoppers are ready to shop, shop, shop online.<

In the beginning, there were a great many special interest Web sites who had revenue models that were based on advertising. And it was good.

Last week's column really got the hackles up on some of my fair readers. Let it be known to those of you who are not aware: stand in the way of TiVo hype at your own risk!

I think we may have found that the biggest fault of the Internet is its inability to truly deliver local advertising to the same level of effectiveness as other forms of media.

It operates on the push model, much like e-mail, but it incorporates an added degree of consumer control that will prevent its over-commercialization. It allows end users to pick and choose the content they like from channels they've selected. And right now, it's still in its infancy - a new interactive medium that has yet to realize its commercial potential.

You've heard me write a lot about kids online. While I'm a strong advocate for the protection of kid's viewing content, I'd like to write about awareness versus protection.

We all know how hot Search Marketing is, and I want to add yet another perspective to its coverage. Let me introduce you to - the Searchers.

I've got 3 letters to give you in response to the ongoing fear-mongering which analysts and PVR purveyors promote: VCR.