Remember way, way back, in 1999? Back in the day, all the best analyst groups were telling us about the superheating Web ad market, broadband penetration, and all manner of can't miss business models that somehow missed by a ton, and not so soon thereafter.

How many of you reading this column were working in the online advertising business in the late '90s? Do you remember the long hours and the hard work and the endless array of new problems needing solutions?