In the last few weeks, I've read numerous articles about how the advertising climate has made a distinct turnaround. This second wave of growth is exciting. It brings with it a maturity that demonstrates the direction we are headed, and there are two things I want to point out which signal this direction.

Isn't this quote from yesterday's AdAge just precious? "If Google can slice and dice [information]," said one b-to-b publishing executive, "and give highly qualified users to very targeted advertisers, then what do you need a trade publication for?"