Like many of my colleagues in the industry, I've become "the computer guy" to a lot of my friends - the "go to" for software and hardware questions. I heard complaints about the various pop-up blocking tools - how they worked so well for a few months but now miss pop-ups on certain sites and let them through - how the pop-unders build up in the taskbar and force the occasional break from web surfing to close them before they litter the entire screen.

I guess it's news to some, but I've been wondering about this for about 17 years. That's what I began thinking when Devin Leonard's Fortune Magazine article was circulated among Bill McCloskey's One Hundred Club email group this week, by my colleague Cory Treffiletti.

In today's Online Spin, Meskauskas ponders why advertisers don't place especially entertaining commercials online, where people like him can see them.