It's that time of year again, when senior level agency personnel and senior level publisher representatives get away from the physical hustle and bustle of their work-a-day lives to participate in the hustle and bustle of relationship building, reinforcing, and expanding.

This is the time of year when people will inevitably start asking questions like, "What are your predictions for 2005?"

A couple of weeks ago, I had just finished planning a campaign against a niche audience that delivered targeted impressions to a very narrow target.

I'm sure if you are reading this column you never open e-mails from someone you don't know, use a firewall, have virus protection software on your home and work computers, tell your kids to protect themselves while on instant messenger, etc.

Unless you've been under a rock, you've probably heard or read about Viewpoint's acquisition of Unicast, which was announced Thursday morning.

This week Forbes.com and the advertising agency Euro RSCG Worldwide released a study that found that a lot of C-level executives think the advertising industry has little understanding of the business issues challenging businesses like theirs.