The media landscape has long been a diverse environment of cracked earth, flat plains, sharp crags, and islands in unbroken waters. Media plate tectonics have shown those of us in marketing and advertising that in this new world, we have to find a way to address miniaturized audience segments. One-to-one marketing is a compelling idea for both deepening relationships with consumers and communicating with micro-niches, but for a lot of businesses, getting the right person isn't always enough.

What is your definition of "interactive" or "online" marketing? It seems the range of ideas and opportunities covered under these terms are continuing to evolve very quickly and it's a topic worth chatting about. In the old days we could isolate interactive or online marketing to something that involved a computer or the Internet. Nowadays those parameters have shifted and the boundaries of a computer have been shattered.

As a young adolescent growing up during the Cold War, with MAD and visions of nuclear apocalypse running through my head from time to time, my views of what post-Cold War era might bring were tainted by the paranoia of the era.

When you think of reality television, what do you think of? My guess is its most likely Mark Burnett. He started the whole reality craze with "Survivor."

It shouldn't surprise anyone that most of the answers that flowed from the question I asked with last week's column revolved around having established a clear objective.

It was reported in eMarketer's "Portal Update: 2005" this week that the big story in online advertising as the year unfolds will no longer be search marketing, but rather, spending on rich media.

Has anyone else been paying attention to Firefox?

How can we bring some clarity to network buying?

Well I'm writing today as a happy Bostonian after watching the Pats beat the Colts.

I'm not asking this question rhetorically. I really want to know.