I don't dispute in the least that digital advertising will become the primary method of reaching out to the consumer, but sometimes we get so excited by our own ideas that we forget to see what our parents and their friends, or our peers in smaller markets, think.

As I write this, I'm looking forward to moderating today's panel on behavioral targeting at OMMA East. I'm anticipating diving into this topic; don't expect the intro-level course.

The value of product placement in movies, TV shows, on Web sites, in music, etc. is expected to be over $225 million this year. This is no surprise, as consumers are on communications overload, with a barrage of messages flashing through all forms of media, traditional and non-.

The fact is that interactive media has pushed the edges of the frontier of what is acceptable to consumers and privacy advocates. This is part of what makes interactive marketing as effective as it is. But how many of our campaigns cross the line without those of us on the buying end knowing?

Hear the tale of two marketers: Quantitatus, a logical, left-brained, linear thinker who requires proof of everything he sees, and Qualitatus, a romantic, right-brained, passionate thinker who requires only a feeling to believe.

My name is Cory Treffiletti and I am an Internet-aholic. I recently moved back to New York from San Francisco, and it's been three weeks since I had Internet access at home. Trust me, it ain't easy.

What could be the next blog advertising USP? I'd argue that blogs do community better than anything that came before them. And I think that's worth something on today's media landscape.

I wanted to share with you some top findings from Silverpop's 2005 Retail E-mail Marketing Study: 75% of companies studied don't use customers' names in e-mails responding to requests, while 25% failed to offer any reason to sign up to receive e-mails from the company.

Today I thought I'd write about the one thing that comes up every day among people in our space that I speak with. This is the single hottest issue among companies I touch through my little business, as well as among people from companies I've never heard of who somehow call me out of the blue. People in our space need effective marketers.

People all over America were emotionally and intellectually overwhelmed by the plight of the victims of Hurricane Katrina. Everyone wanted to do what they could to help - but how? That was the question, and to answer it, America turned to trusted brands: The American Red Cross, The Salvation Army, MSNBC, MTV, CNN to name a few. The bigger the brand, the bigger the trust. In fact, President Bush asked Americans to send money to the American Red Cross and The Salvation Army during one of his first press conferences after the hurricane.