So, how about last week's deals between Yahoo and eBay and Google and Dell? Yahoo has become the exclusive seller of graphical ads on eBay, and Google will be the default search toolbar on most computers shipped by Dell. Big stuff. Seems to me like the Digital Divide just got a whole lot bigger.

Social media may be riding a wave of hype right now, but nobody can deny that it is forcing traditional media companies and marketers to rethink what the media business is all about. In fact, the proliferation of social media is causing otherwise traditional media providers to grasp the notion that their product is anything but linear, one-way and, most importantly, completed once published (and I'm not talking regurgitation of digital archives).