Well, we've made it through yet another Advertising Week here in New York. We survived the maelstrom of advertising conferences, speaking gigs, clients in from out of town and meetings with new business prospects. Yet, as I put the week behind me, I'm left with a feeling that perhaps I didn't get everything out of it that I should have.

You've read it over and over again, "Web 2.0." The term has been around for a few years now. However, do you really know what it means? Well first off, there's a lot of disagreement on that. Some say it's a meme. Others call it a buzzword. But this writer thinks it's far more than a buzzword.