• ONLINE SPIN
    What the Heck Is An Open Internet?
    I hate "Big Brother" antics on the Internet... well, mostly. Do you know the Internet is being compromised in the U.S.? "Free speech" is one of the best and worst aspects of our beloved online world. Well, dear readers, the government keeps trying to regulate it.
  • ONLINE SPIN
    Whither Pay-Per-Call?
    It was the hottest thing two years ago, wasn't it? Pay-per-call was all the rage long before anyone made a dime on it....
  • ONLINE SPIN
    Mourning In The Internet Age
    Relationships --whether physical or in the virtual world--are the fabric of life, and one inevitable fact in life and relationships is death. So it is natural that as the Internet and social media become more ingrained in people's lives and identities, death and mourning will follow accordingly....
  • ONLINE SPIN
    Can a TV Show Teach Us About Marketing?
    I've said it before and I'll say it again: pop culture provides the best source of insight into American advertising and marketing. If you want to know how to tap into the collective consciousness, just check out a little pop culture.
  • ONLINE SPIN
    What To Do With The Haters
    In talking to companies about Conversational Marketing these past few months, a nagging question keeps coming up, and it represents a significant obstacle in the path of companies that want to speak directly to their customers online. That question concerns what to do about those folks who are so mad at your company that they can't be reasoned with.
  • ONLINE SPIN
    Cool Brands Heat Debate
    Ever walk by someone and see FCUK on their shirt? Did you do a double-take? I know at first I did. Prior to that, I thought French Connection UK seemed like a cool brand. Ever since, I thought it was campy--so campy I'd throw it in the same category as the, "I'm with him" T-shirt.
  • ONLINE SPIN
    Not All Innovations Are Technological
    In the column preceding last week's, I wrote about the lack of meaningful innovation that I saw at Ad: Tech. In that column, I had mentioned that there were some companies that demonstrated very cool ideas within proven models. Within the idiom of transparency therefore, let's talk about the ad network.
  • ONLINE SPIN
    Dissecting The WKPA Social-Media Storm
    To kick things off, I'd like to address the self-inflicted blow of Warren Kremer Paino Advertising. I've been more captivated by this drama than my wife has been glued to gossip about Tom Cruise's increasingly strange behavior.
  • ONLINE SPIN
    Pearl Jam and User-Generated Content
    Pearl Jam has recognized the concept of user-generated content better than any other band. Now that they've partnered with a label called J Records, the home of Clive Davis and one of the most well-respected names in music, they are reaping the benefits....
  • ONLINE SPIN
    The Scale of Individual Conversations
    When corporations eventually wake up and allow their people to communicate meaningfully with their customers, business will take an immense leap forward. Until then, one of the barriers standing in the way of such communication is the notion of scale. Put simply, how does a business that employs perhaps thousands of people communicate meaningfully, in a one-to-one manner, with perhaps millions of potential customers?
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