Here's why you should--and no, this is not going to be any kind of polemic favoring one candidate or platform over another.

A few great gowns, some embarrassing acceptance speeches, some wonderful acceptance speeches... all in all, 2006 offered a pretty typical night at the Oscars. Except this was an atypical year. Box office receipts were down, and the industry was closing ranks and thinking small. I don't know what was more disturbing, the clip packages or the big screen sales pitches.

We all have to remember that business is cyclical. There are always factors that will drive your results down, because the laws of nature try to maintain equilibrium in competition--so the time when you're flying high and things are great, is the best time to take some calculated risks!

How much is too much, as far as media choice is concerned? Our own experiences in non-linear media like the Web have taught us that some interesting and chaotic things happen when people are presented with too many choices.

Hey, have you heard about Wal-Mart's new music gig? Well, the mega-retailer is making headlines online. The company recently announced the launch of Wal-Mart Soundcheck, an online service that touts exclusive studio performances available on its newly launched store, along with interviews with new and established bands and musicians.

The lead story this past Monday in Online Media Daily was on Yahoo's announcement that it was no longer going to permit advertisers to bid on competitors' trademarked keywords. Is it just me, or did anyone else think that this announcement came a few weeks too late--or even longer?

As we harness the power of technology to make life better, we will be moving toward a world where the expectation of privacy is totally unreasonable.

Choices. It's all about choices. What we're seeing take place in the media landscape today is consumers having, and taking advantage of, the power of choice.

As a fledgling media planner in the mid-1990s, one of the business concepts I had the toughest time understanding was how to determine the appropriate number of media vehicles to use for a given media plan. I never understood why many of my colleagues thought it more efficient to use, say, one or two large magazines in place of 10-12 more niche-oriented ones.

Last week I wrote about the lack of tier-1 domain names. Several readers gave their advice and input. Many readers had some questions and sought advice, so I thought we should discuss the topic more.