I disagree with a new Pew Internet & American Life Project study that says the Internet fits "seamlessly" with Americans' in-person and phone encounters, supplementing, rather than replacing, the communication people have with others in their network.

To listen to Howard Stern's new radio show on Sirius Satellite Radio, you need a satellite radio receiver and a paid subscription to the service--or do you? The show is being rebroadcast (albeit slightly delayed) on a bunch of "pirate" radio stations.

If you read the analysts' predictions, this is going to be a big year for online advertising. Of course, we've been through this before, so I felt it might be prudent to point out some of the fundamental issues that we're going to need to address if we're to be successful in this crucial period of continued growth.

By shutting down one of its blogs, The Washington Post sets a pretty terrific example of what a mainstream media company shouldn't do when trying to leverage community.

I remember a pitch we had a few years ago. Without getting too detailed, the brand was geared toward C-level executives. To our dismay, these execs seemed to have a learning curve when it came to the online world. Today, according to a new study, C-level execs now flock to the Net.

Whether it's true or not that Google's engine produces better results, Google had to convince users that its results were better. How it pulled that one off is the juicy stuff, for my money.

For now (and the foreseeable future), television is going to the best place to watch television. Any prime-time show attempting exclusive Internet distribution would "crash" the Internet. It just was not built to efficiently distribute 10 million high bandwidth streams simultaneously from a single source.

I consistently hear advertisers state they're wary of supporting user-generated video content for fear that they cannot control the context of where their ads may be shown--and to this fear, I respond that the lesson has been learned and the model has already been proven.

For years, I've criticized the companies that sit on the fence between agency services and media sales, playing to whatever angle happens to be convenient in a given moment. And my stance hasn't changed: one cannot ethically be both a buyer and a seller.

Will you be watching the Super Bowl ads this year? What are you looking forward to seeing? Is the pressure for unique, big-brand-building creative too much? Who will have the "best" ad? Post your predictions to the Spin Board and I'll check back with you next week.