ONLINE SPIN
by Dave Morgan on Nov 1, 7:15 PM
Just as advertising paid for over-the-air radio and television and kept the cost of newspapers and magazines to something reasonable for subscribers and newsstand buyers, so too will advertising pay for online content. Online offers us the tools to serve the most relevant and useful advertising in the history of marketing. But relevancy comes at a price. And some on the privacy ramparts think that price is getting too high.
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