The market is in dire need of a simple, intuitive Web service that combines contact databases, calendaring and living profiles. A service that spans all the major social networks, computing platforms, devices and access points. A service that enhances value by eliminating the need to toggle and sync through clunky patches and plugins. A service that gets to know me and then delights me! A service that doesn't become nuisance and make me unpopular by automatically spamming everyone else in my own multiple contact databases!