For years, folks have talked about digital marketing becoming a data-driven world. It has certainly been one of the drivers of the online advertising marketplace; an expectation that data and data-driven insights will someday rule where relationships and gut instinct used to hold court. Well, that day is almost upon us. With Google's meteoric rise and the extraordinary overall growth of digital marketing, we are seeing a new marketing landscape emerge -- and data is certain to be a big part of it.