ONLINE SPIN
by Seana Mulcahy on Jun 2, 1:00 PM
I've been in the online ad business since 1993. Believe it or not, I am still having a lot of the same conversations I did back then. I work with brand marketers and advertisers as well as publishers. Quite often they find themselves asking what online advertisers want. They don't think they want banners, text links or email, for that matter.