Whether you're an economist or not, and whether you want to full believe it or not, the U.S. economy is in a recession .Ad agencies can confirm what's going on by examining their clients and seeing that many of them are reducing their forecasted budgets and/or making their campaigns more accountable to key performance indicators like direct response metrics to rationalize their spend. This last indicator is one that I find interesting, because every experienced person I know in advertising or marketing suggests that the best way to build and maintain a brand is to spend money during an economic …

The question of what becomes of journalism in a new media world is something that has me worried (see: "All The News That's Fit To Monetize.")If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it? It's a question that we are getting closer and closer to facing, if you consider the record decline in ad revenues stated in the latest newspaper print ad sales report.