Recently, we ran a series of tests to evaluate how well on-air program promotions do at actually driving viewers to watch specific television shows. We analyzed anonymous set-top-box data through TNS's Infosys Media System. The results we found were pretty enlightening, so I thought that I would share some of them with you today. Here are findings related to viewer responsiveness to on-air promos for NBC's "Parks and Recreation" from this past spring, which were quite representative for the dozens of shows that we have looked at....

As we prepare to celebrate America's independence, I'd like to celebrate a little unexpected independence that I've witnessed, something I didn't see coming no matter how focused I was. This unexpected independence comes as a result of the rise of the netbook and the increased proliferation of wireless carriers offering them for such low, entry-level pricing!