ONLINE SPIN
by dave.b , Max Kalehoff on Sep 25, 11:00 AM
like Apple. It's the best consumer computer manufacturer, no question. My primary laptop is a MacBook Pro, and we have several iPods in my house. I also love the iPhone. It's a game-changer in mobile computing. It's well-designed -- beautiful, actually. Its user experience is brilliant. The iPhone also has rallied a huge third-party application-developer community, which has advanced the device's entertainment, utility and overall value, exponentially. But a great phone? That's one thing the iPhone is not.
ONLINE SPIN
by Dave Morgan on Sep 24, 4:16 PM
I helped emcee OMMA Global earlier this week. The title of this year's event was "The New Socialism" and a key focus in the sessions was the growing importance of social media and micro-blogging as a central means of online engagement -- and the role of those services in tapping the $500 billion global spend on offline brand advertising. Since I opened the event, I got the chance to be the first to give my opinion on how the growth of social media and micro-blogging might play out in the market. Here are some of my thoughts.
ONLINE SPIN
by Cory Treffiletti on Sep 23, 12:00 PM
The newspaper, as it is defined today, offers two distinct products: local information and news. As it is defined today, the newspaper has no future to speak of, but the newspaper of tomorrow has -- if we examine these two divergent paths and follow them to a possible conclusion.
ONLINE SPIN
by Robert Dalrymple on Sep 22, 2:15 PM
"Out with the old, in with the new" is an unavoidable philosophy in our up-to-the-minute digital culture. New, it would seem, is always better. But consider this, aspiring entrepreneurs: resources that appear "old" or "used-up" might just be the low-cost jet fuel that powers your company or brand into the profitability stratosphere. The trick is to keep your eyes, and your mind, wide open, so you can see opportunity where others simply see "old."
ONLINE SPIN
by Kendall Allen on Sep 21, 2:45 PM
Every year on the eve of Advertising Week, I look onward with mixed feelings. I am excited but restless as I look at the agenda. Thematically, there are several threads running through the week that will keep me engaged. On the vast landscape before me, these are the conversations and subject matter that feel most crucial, right now.
ONLINE SPIN
by dave.b , Max Kalehoff on Sep 18, 11:01 AM
Advertising agencies typically don't have R&D embedded in their playbooks, budgets or DNA. They're hardwired to favor what's worked in the past. They have incentive structures that thwart long-term employee and client loyalty. And perhaps their biggest challenge is their relentless quest to deliver service, which often comes at the expense of pure product inventiveness. That's why I was intrigued by a small agency called Rockfish Interactive, featured as Ad Age's Small Agency Of The Year.
ONLINE SPIN
by Dave Morgan on Sep 17, 3:17 PM
Television is undergoing an enormous technology-driven transformation. This fact is well known to all in the industry -- and is even obvious to all those who watch TV. Yesterday, I spoke about some of the effects of this transformation at the Collaborative Alliance, an important television industry group focused on "advanced TV" issues. Here are some of the points that I made, based upon nine months of intensive analysis by my team at Simulmedia of anonymous, second-by-second set-top-box viewing data, representing millions of U.S. viewing households...
ONLINE SPIN
by Cory Treffiletti on Sep 16, 2:17 PM
Without a doubt, fantasy football is the most perfect example of integrated marketing in existence today. It marries the best of online marketing and social media with real-world events and that most basic of human traits: pure, unbridled competitiveness.
ONLINE SPIN
by Joe Marchese on Sep 15, 1:15 PM
So Saturday I say "I do." It has been an incredible whirlwind trying to keep pace with work and wedding preparations, although I have to say, @ChristieM did all the real work for the wedding. The other thing I have found interesting is how much social media has impacted the planning of the wedding. It makes me wonder how people did it before.
ONLINE SPIN
by Kendall Allen on Sep 14, 1:45 PM
It's been one of those months I dig. Every day brings new mini-gatherings of media and publishing people and a constant mix of contexts. Across this array of company, I have again been struck by the perpetuity of the discussion on digital adoption-- and the pressures that surround it. At one of my most recent confabs, the pressure revealed itself so clearly, it got me thinking about how to make it all less angst-ridden for those still trying to chart the course.