Many things are going great for the industry. Online ad revenue is up. Online usage of all kinds is going up. We're launching more and more ad units that are more robust for brand advertisers. We're making real inroads in Washington, D.C. with regulators, legislators -- and even the White House. We're attracting more and more investment capital and more and more attention from the business and trade press. We have made enormous advances in best practices across dozens of critical areas in our supply chain. However, it's also quite clear that many in the industry are a bit disjointed, …