New York City's media industry is the largest and most vibrant in the world. The city has more billion-dollar-plus media companies and employs more people than any other metropolis. But as the New York City Economic Development Corporation (NYCEDC) pointed out in a study earlier this year, there are steps that the city needs to take to maintain its leadership position. Silicon Valley-based companies like Google, Facebook and Twitter have eclipsed New York over the past decade, at least in terms of digital media. Because of this, most of the steps recommended by the NYCEDC involve spurring entrepreneurship and helping …

"We need to be on Facebook," they tell me. "Everyone's on Facebook." "Yes," I say, "but you're a B2B company. When people are on Facebook they want to hang out with friends and family -- they're there to avoid their job, not do more of it." "Yes," they say, "but our chief competitor is on Facebook." "Yes," I say, "but they have 12 Likes. Nine of them are staff, and the other three are teenagers."

If you want to have a successful career in business, then you need to know the three most important factors that can help you achieve your goals. They are (in no particular order) luck, talent and timing.

I'm not sure there are any nationwide or global studies on the dangers of texting while walking, but regional and anecdotal evidence is mounting. The volume of news reports and legal posturing is growing as well, as reflected, for example, in a trend story this week by the AP's transportation reporter, Joan Lowy.

Six months ago I launched a company. To date, my startup has been funded through personal investments from individuals. But since we're now seeing a strong response to the product, it makes sense now to build the business at a faster rate and across more industries. This will involve hiring more employees, which will cost money. The business clearly requires more investment to grow. While there are a number of ways to fund a business at this stage, venture capitalists -- also known as VCs -- are usually best suited to fund technology companies like mine. Despite how it may …

I spend a lot of my time telling stories. When I teach, I use stories. When I consult, I use stories. When groups of us come together to collaborate and scheme and envision our futures, we use stories. And, certainly, storytelling is at the core of the work I do with TEDx. But something happened last night that made me think hard about the way I approach stories and the way I communicate.

Over the past several decades, we've all had our share of learning about crime forensics on television with shows like "Quincy," and "CSI," and networks like TruTV and Investigation Discovery. In the television world of forensics, science, technology, ingenuity, sleuthing and good luck always seemed to come together at just the right moment to find the needle-in-the-haystack physical clue that solved the puzzle, helped investigators recreate lost events of years before and caught the criminal. Well, get ready everyone, the TV world of forensics is now becoming mainstream, and forensically recreated pasts are in our future.

Super Bowl, Olympics or targeted online advertising? That's the question of the day! If you had a few million bucks lying around, how would you spend it? Would you blow your budget on a single Super Bowl ad, buy a category-exclusive Olympics sponsorship, or spend a few million bucks on the Web? The answer lies, of course, in strategy.

The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis led by Colin Sutton, U.S. director of of OMD Word. Sutton's team defined shelf life as the length of time that users provide feedback after content is posted, and it was less for Facebook than other social media platforms. So how can marketers create greater presence and longer content shelf life in social channels? Here are a few ideas to get the ball rolling.

Last week, computer scientist Marissa Mayer was named CEO of Yahoo. In the process, the Silicon Valley-based company passed over interim CEO Ross Levinsohn, the candidate favored by many New York media professionals. This occurred despite the fact that Yahoo is dependent on New York-based media agencies buying its ads. 70% of all U.S. media is still bought on the island of Manhattan. Yahoo's decision was only the latest example of New York's waning influence over the Valley.