ONLINE SPIN
by Cory Treffiletti on Apr 16, 11:59 AM
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board. As I've written in the past, the opposite of viewability, which is the current state of affairs in display, undermines the very fabric of the online display ecosystem. Advertisers are paying for billions of impressions that nobody will ever see, and these drive down performance as well as price (if there's no perceived value, then why pay a premium?). Brand marketers should be furious, but instead they're …
ONLINE SPIN
by Joseph Jaffe on Apr 15, 11:14 AM
Have you ever heard of CONANDA? For those of you who answered that it was America's neighbor to the North, you're an idiot. CONANDA is actually The Brazilian Ministry of Human Rights' Council of Rights of Children and Teenagers, which earlier this month issued a resolution effectively banning all advertising to children under age 12 and imposing restrictions on campaigns aimed at 12- to 18-year-olds.
ONLINE SPIN
by Maarten Albarda on Apr 14, 10:21 AM
Earlier this week I attended the Festival of Media Global in Rome, Italy, where I chaired all the sessions in a conference room aptly called "Pantheon."
ONLINE SPIN
by Kaila Colbin on Apr 11, 11:55 AM
Facebook has rolled out a design update, and, if the comments in my News Feed are anything to go by, it's the end of the world. The new layout is awful. The fonts are atrocious. We want the old look back. In short, we've reacted the way we react to every Facebook design update. We are nothing if not entirely predictable.
ONLINE SPIN
by Cory Treffiletti on Apr 9, 10:31 AM
As a marketer who works in the area of marketing technology, I demand transparency from my partners and I think you should too. As more and more marketers seek to gain control over the technology at their disposal, there is a clear shift away from the black box solutions and one towards transparency in all areas.
ONLINE SPIN
by Jamie Tedford on Apr 8, 10:11 AM
A recent study asserted that only 17% of users found Twitter ads to be relevant. Wait a second, my math skills are limited -- but that means the other 83% of these ads are, gulp, irrelevant.Here we have a powerful social platform, serving relevant information to millions of interconnected people daily, and somehow we marketers can't seem to get right messages to the right people at the right time.
ONLINE SPIN
by Maarten Albarda on Apr 7, 9:11 AM
It is fair to say that we pay pretty close attention to Silicon Valley and Alley. Perhaps we are even a little obsessed. Sure, the Valley/Alley matters. But they also represent only one slice of the digital innovation pie. A hefty slice, but there is a lot more! For example: the Silicon Roundabout in London, "Tech City;" Berlin's innovation hub in the Kreuzberg area; and Tel Aviv's Silicon Wadi.
ONLINE SPIN
by Kaila Colbin on Apr 4, 10:47 AM
In the face of a major backlash about his 2008 contribution to California's Proposition 8, which banned same-sex marriage, Brendan Eich has resigned as CEO of Mozilla -- less than a week after taking the reins. Eich has, of course, the right to free speech, the right to hold any beliefs he wishes, and the right to shout those beliefs from the top of the highest mountain. But as he found out, the free market also has rights: the right to voice its collective displeasure, the right to vote with its purchasing dollars, and the ability -- if passionate enough …
ONLINE SPIN
by Joe Marchese on Apr 3, 11:04 AM
You probably took note of the Media Research Council (MRC) and IAB guidelines on viewability that were released earlier this week. Here's what you need to know -- and what plenty of people in the industry are still missing.
ONLINE SPIN
by Cory Treffiletti on Apr 2, 12:01 PM
Is there ageism in our industry? I know it's not a pleasant topic, but it's one that probably needs to be talked about because too often it gets in the way of making the right decision. Ageism exists on both ends, from younger to more seasoned veterans, and it comes in ways that are sometimes overt or more subtle.