It's Upfronts season. Which also means, now, that it's NewFronts season. And, wow, there is a lot of content out there. We talk a lot about fragmentation of content consumption, but what we aren't talking about as much is the fragmentation of the money. Content is being subsidized by subscription rates, overly complicated windowing that results in many consumers paying twice for the same content, advertising (mostly on TV, because online high-quality content can't survive on advertising alone) and the cash stores of new entrants, all at the same time. This means that investment in content is coming from all …