If you thought LinkedIn was just a digital repository for resumes, think again. The platform, which now boasts over 300 million members, is undergoing a transformation -- and marketers need to get on board. Rather than seeing LinkedIn as a mere recruiting hub, companies (both B2B and B2C) need to start viewing the platform as a powerful content marketing tool. In doing this, companies can elevate their brand to a number of audiences, not just potential recruits.