• ONLINE SPIN
    Online Journalism Has A Behavioral Science Problem
    When it comes to climate change, our biggest problem isn't the science. It is ourselves. (Don't worry, I'll get to the online journalism shortly.)
  • ONLINE SPIN
    My Two Cents On Advertiser Versus Agency Debate
    I want to thank Nancy Hill of the 4A's and Bob Liodice of the ANA for examining the critical issues of talent, compensation and the media and advertising industry's slowness to change in back-to-back columns in The Wall Street Journal's "CMO Today" earlier this week. Each courageously went out on a limb, and our industry will be better for it.
  • ONLINE SPIN
    Mobile Is A Meta-Channel -- That's Why It Will Solve Attribution Challenge
    If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace? The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz. Mobile is a "meta-channel," as he puts it -- exactly the right phrase and one I sincerely wish I had thought of first.
  • ONLINE SPIN
    Swim With The Sharks -- Or Get Out Of The Water
    Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week is the longest-running cable television event in history. While it started as strictly a TV promotion, Shark Week has exploded into a social media phenomenon.
  • ONLINE SPIN
    The Inevitability Of Generational Leadership
    Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to. A lot has been written about generations: the Baby Boomers, Generation X, Y and now Z. Marketers like these terms, as they help to group together an otherwise diverse slice of the population. It simplifies, much as "young adults" or "moms" do as a qualifier. However, as much as the generations are a means to define a group of people, they also apply to the generations of marketers themselves that work across our magnificent industry. And I believe it's undoubtedly …
  • ONLINE SPIN
    Free Web Access Comes At A Price
    I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the initiation fee -- I think it was $300 -- that would allow us to rent movies (for which we also paid). Having the account was an incredible luxury. Not everyone could afford it. Soon enough, though, the movie rental people figured out there was more money to be made in, well, renting movies than in membership fees.
  • ONLINE SPIN
    John Oliver Is A Genius
    Usually, if the entire ad industry is sharing a clip of a video online with all their co-workers, and the trade publications are covering the content on it, it's probably a commercial that's either so good or so horrible it's deemed newsworthy. Not this time, though: everyone's been talking about a segment from comedian John Oliver's talk show on HBO, "Last Week Tonight,"in which he skewers something that on the surface might seem too industry-insidery for a talk show.
  • ONLINE SPIN
    Bizo, Evolve, Thrillist: Why Publishing Businesses Are Not Dead
    LinkedIn recently acquired Bizo, and I have to say it was a great move for everyone involved. It's a marriage of two really strong companies who were destined to work together from day one.
  • ONLINE SPIN
    The Price Of Innovation? About $199
    Last week, I popped into my local Apple store for back-to-back-to-back appointments with the Geniuses (or Genii) at the Bar, where I experienced the worst bait-and-switch in the history of not-so-smartphones.
  • ONLINE SPIN
    Why Big Marketing Data Does Not Help Marketing
    My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: "As the amount of marketing data increases, the marketer's understanding of all available data decreases at an equal rate."
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