In 1961, Ray Kroc bought a small restaurant chain from the McDonald brothers. The rest, as they say, is history: the exponential expansion, the investments in real estate that made the parent company so financially successful, the rigid systems and processes -- including forced revolution of the potato-growing industry -- that ensure every Mickey D's French fry from Finland to Fiji tastes identical.

There's a lot of talk about redefining what is considered to be "TV" in this fast-changing media landscape. That brings up an important issue: If we're redefining what television is at every turn, still, from what I can tell, the industry isn't rushing to redefine the advertising that supports TV-quality content. As TV evolves, sticking traditional commercials on digital platforms is just going to look more dissonant than ever.

Wow. Where did the time go!! It's already October, and Q4 is here. I feel as if it was just yesterday when things were gearing up for summer. There was a sense of optimism as the sun came out, the snow melted and the winter weather wore off. Things were looking up for the tech sector! That changed a bit when we saw a couple of missed IPOs and some ad-tech fails. Now things are slightly more pessimistic, which suits me just fine. This business seems to prevail better when the odds are stacked against it. I