If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace? The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz. Mobile is a "meta-channel," as he puts it -- exactly the right phrase and one I sincerely wish I had thought of first.

Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week is the longest-running cable television event in history. While it started as strictly a TV promotion, Shark Week has exploded into a social media phenomenon.

Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to. A lot has been written about generations: the Baby Boomers, Generation X, Y and now Z. Marketers like these terms, as they help to group together an otherwise diverse slice of the population. It simplifies, much as "young adults" or "moms" do as a qualifier. However, as much as the generations are a means to define a group of people, they also apply to the generations of marketers themselves that work across our magnificent industry. And I believe it's undoubtedly …

I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the initiation fee -- I think it was $300 -- that would allow us to rent movies (for which we also paid). Having the account was an incredible luxury. Not everyone could afford it. Soon enough, though, the movie rental people figured out there was more money to be made in, well, renting movies than in membership fees.

Usually, if the entire ad industry is sharing a clip of a video online with all their co-workers, and the trade publications are covering the content on it, it's probably a commercial that's either so good or so horrible it's deemed newsworthy. Not this time, though: everyone's been talking about a segment from comedian John Oliver's talk show on HBO, "Last Week Tonight,"in which he skewers something that on the surface might seem too industry-insidery for a talk show.

LinkedIn recently acquired Bizo, and I have to say it was a great move for everyone involved. It's a marriage of two really strong companies who were destined to work together from day one.

Last week, I popped into my local Apple store for back-to-back-to-back appointments with the Geniuses (or Genii) at the Bar, where I experienced the worst bait-and-switch in the history of not-so-smartphones.

My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: "As the amount of marketing data increases, the marketer's understanding of all available data decreases at an equal rate."

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren't that hard to predict -- certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.

Don't learn things. Trust me on this one. Learning things is no fun. Once you learn, for example, that Chilean sea bass is not actually Chilean sea bass but is instead rebranded Antarctic toothfish that is being fished from the Ross Sea, which was pretty much the last pristine marine ecosystem on the planet, and where it was a top-level predator that was the linchpin to maintaining the delicate balance of that ecosystem, and whose disappearance is pretty much destroying our ability to research and understand how an intact, healthy, flourishing ecosystem actually operates... It makes it kind of hard …