I haven't made much mention of feminism in this column. The last time I tried was three years ago, and it was actually a decidedly imperfect attempt at a conversation beyond feminism. But it's been a rough couple of weeks for women on the Internet -- so much so, that I feel compelled to wade back into the fray with a wild and dangerous opinion of my own.

In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as we look to unite the Seven Screens of Consumer Experience.