• ONLINE SPIN
    Welcome To The 'United States Of Amazon'
    Amazon is an amazing company. It picks a category to disrupt, enter into it with verve and velocity and generate almost immediate traction. Each time Amazon does this, it's viewed as a surprise -- but I think people are starting to catch on and there are few surprises left (just kidding).
  • ONLINE SPIN
    The Chaos Theory Of Marketing
    Last week, I wrote about why marketers are struggling with job security. In an effort to provide career counseling to an industry, I would offer this suggestion: Start learning about the behaviors of non-linear dynamic systems. You're going to have to get comfortable with the special conditions that accompany complexity.
  • ONLINE SPIN
    Multichannel Attribution Confusion
    If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some white papers are insightful and good, some are shameless self-promotion. But what many of them manage to do, rather than help, is create or add to the already large amount of confusion in marketing present today. And this is because they use terminology that sounds relevant, but usually refers to a narrow definition that contradicts and under-delivers the white paper's typically grandiose title.
  • ONLINE SPIN
    The Ultimate Empathy Machine: VR And Social
    A common critique of VR is that it is will make us even more antisocial than we already are. But there are powerful counter-arguments against this. Chris Milk, probably the most accomplished film maker working in VR today, has called VR the "ultimate empathy machine." Experienced in VR, his movie "Clouds Over Sidra," about a 12-year-old Syrian girl living in a Jordanian refugee camp, carries an emotional power that is hard describe. The viewer does not watch the movie as much as experience it as a participant, with all distance between viewer and subject removed. That effect is impossible with …
  • ONLINE SPIN
    Have U.S. Politics Made It Easier For Machines To Understand Humans?
    It's coming. The "futurists" are saying that the hype about artificial intelligence is real. The reason, according to Andrew Ng, chief scientist at Baidu, is that AI is no long a "magical thing" but is now creating real value for companies, like Google and Baidu. Companies are now finding "pockets of opportunity" to invest in AI. But there's also something else at play that is making the timing right for AI: Americans are now living in a highly polarized political environment.
  • ONLINE SPIN
    AI Helps Marketers In Two Ways
    I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in a marketing environment. I realized there are two primary ways the marketing enterprise can leverage AI: back-end and front-end-oriented.
  • ONLINE SPIN
    How Vision And Strategy Can Kill A Marketer's Job Security
    Marketing is becoming more powerful, but the markets themselves are becoming more unpredictable. And marketers are squarely caught on the horns of that dilemma. We sign on to deliver results -- and when those results are no longer predictable, we feel our job security rapidly slipping away.
  • ONLINE SPIN
    Advertisers And Agencies: Money Talks
    We are rapidly approaching the nonsense -- er, the annual ritual, that is the upfronts and NewFronts. And because it is always about the money, let's look at some of the money-grabbing headlines of the last week.
  • ONLINE SPIN
    But How Can I Make Money From It?
    "It's all very nice, but how can I make money from it?" We've been asking the wrong question for a very long time. We should be asking: "What does the world need from me?"
  • ONLINE SPIN
    The Only Constant Is Change -- And Consolidation
    The only constant in general is change, while the only constant in the world of technology is consolidation. At least that's the case when you've reached a level of customer maturity, and in ad- and martech I think we've reached that stage faster than originally thought.
Next Entries »
To read more articles use the ARCHIVE function on this page.