RTBlog
"Your remnant inventory is so remnant, you have to trade it via real-time bidding." "RTB? More like Race To The Bottom, amiright?" Or something like that. I'm just trying to … Read the whole story
In what is likely the most detailed analysis of the impact of programmatic media-buying to date, a unit of Interpublic this morning released estimates … Read the whole story
Google's update to its Terms of Service will enable the company to use shared endorsements in display ads through its +1 feature and product … Read the whole story
"[New Tool] represents [Company's] commitment to developing best-in-class tools that provide marketers with actionable insights," says [Person], President of [Company]. "[New Tool] enables [Company] … Read the whole story
