Today, Google+ profiles are limited to individuals, not businesses. But the company will create profiles for a small group of brands and business to test how Google+ members interact with … Read the whole story
Advertisers spent 20% more on paid search campaigns in Q2 2011, compared with the year-ago quarter, but also increased efficiencies. Click-through rates rose 12%, … Read the whole story
I just received my review copy of "I'm Feeling Lucky, The Confessions of Google Employee # 59" by Douglas Edwards. That brings to six … Read the whole story
Marketers will have a unique opportunity to tie in location-based paid search ads when Google releases new real-time flight and travel tools being built … Read the whole story
With game developers beginning to push the envelope on advertising throughout entertainment platforms, players could begin to see more ads in and around games. … Read the whole story