Search & Performance Marketing Daily
Tuesday, February 26, 2013
  • Search Agency's h(Paid) Platform Focuses On Performance Marketing

    Global online marketing firm The Search Agency will launch the h(Paid) platform for performance-driven online marketers struggling to integrate their strategies, spend and measurement … Read the whole story

  • VivaKi, AOL Unveil New Video Ad Units: Give Users Even More Control, Ability To Interact

    AOL and Publicis' VivaKi unit have completed a year-and-a-half project to research and develop new online video ad units and have come up with … Read the whole story

  • Cross-Platform Will Dictate Content, Ad Strategies In 2013

    As consumers divide their attention among multiple devices, media companies and other businesses will continue to play catch-up with offerings that seamlessly span connected … Read the whole story

  • Mobile Showrooming Leads To In-Store Sales

    "Mobile is the connective tissue in showrooming," says Anna Bager, VP and GM of the IAB's Mobile Marketing Center of Excellence. Shoppers are clearly … Read the whole story

  • They Research on Smartphones, Buy on Tablets

    A new study by Lenovo found that consumers are using smartphones in a big way during the research phase of their shopping journey. When … Read the whole story

  • Why (And How) Marketers Should Follow DMARC

    A little over a year ago, a who's who of leading Internet players announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, … Read the whole story