Search & Performance Marketing Daily
Wednesday, June 17, 2015
  • Google's In-The-Moment Advertising Model Expands On Real-Time Attribution, Programmatic

    Google's quest to understand human behavior in the moment has led it to look past real-time marketing and expand its view on programmatic to … Read the whole story

  • Lead Generation LeadPages Closes $27 Million Funding Round

    LeadPages, a lead generation and landing page platform, closed on a $27 million Series B round of funding led by Drive Capital with participation … Read the whole story

  • Reddit Jumps On Wagon To Encrypt By Default

    On a message board, Reddit announced that it would soon start encrypting all searches by default. The news follows Microsoft Bing, which made a … Read the whole story

  • Buying Entire Purchase Journeys On Mobile Devices

    Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are … Read the whole story