Running paid-search campaigns in Google AdWords to promote Facebook posts can be a painless way to begin integrating search into social campaign -- but the key is assuring that the … Read the whole story
Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out … Read the whole story
It's been a long time coming, but the Web sites of brick-and-mortar companies have finally found the secret to success online. In aggregate, the … Read the whole story
Before mapping out your next search campaign, keep in mind shifts in consumer search behavior. Read the whole story
In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding … Read the whole story
Digital rights groups Electronic Frontier Foundation and Public Citizen are warning that a recent court decision dealing with Amazon's search engine could have "wide-ranging … Read the whole story
Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. Read the whole story