Search & Performance Marketing Daily
Thursday, July 30, 2015
  • Content Engagement Rates Faltering

    Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out ... Read the whole story

  • Brick-And-Mortar Retailers Finally Find Success Online

    It's been a long time coming, but the Web sites of brick-and-mortar companies have finally found the secret to success online. In aggregate, the ... Read the whole story

  • Search Is No Longer Restricted To Search Engines

    Before mapping out your next search campaign, keep in mind shifts in consumer search behavior. Read the whole story

  • Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months

    In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding ... Read the whole story

  • Amazon Draws Support In Battle Over Search Engine Results

    Digital rights groups Electronic Frontier Foundation and Public Citizen are warning that a recent court decision dealing with Amazon's search engine could have "wide-ranging ... Read the whole story

  • Location Tracking Is The New Attribution Engine

    Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. Read the whole story