Search & Performance Marketing Daily
Tuesday, May 23, 2017
  • Google Introduces Attribution, Powers Ads And Analytics With Machine Learning

    Google has transformed search engine advertising and marketing, but few might have anticipated the move to use machine learning as the core technology to ... Read the whole story

  • Google Tests AMP Landing Pages For Search Ads, Converts Display Ads

    A new AdWords beta that allows marketers to use fast-loading AMP pages as the landing pages for search ads, and the other change involves ... Read the whole story

  • Amazon Leads Boom In Virtual Assistants, With Apple Way Behind

    At least the for time being, Amazon dominates this new category. Yet with Apple's eventual entry into the marketplace and Google's continued investment in ... Read the whole story

  • Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO

    Ari Buchalter, former COO and President of MediaMath, has been named CEO of Intersection, a data-driven ad and marketing tech provider involved in bringing ... Read the whole story

  • Flow And The Machine

    Flow, the highly engaged mental state when we're completely absorbed with the work at hand, may be the one thing that machines can't replicate ... Read the whole story

  • To Thine Own Self (And Thy Customers) Be True

    Brands can't let themselves get out of sync with customers' actual experiences lest the market start to turn its proverbial back on them. Read the whole story