Search & Performance Marketing Daily
Tuesday, October 27, 2020
  • Pinterest Launches Commerce Tools With Automated Bidding

    Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson … Read the whole story

  • Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts

    Creative talent flooding into the marketplace will spur a new wave of entrepreneurs, establishing businesses that deliver agency and marketing services. Agencies like Dentsu, … Read the whole story

  • SimilarWeb Closes $120 Million Funding Round

    The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness and support expansion of the business through merger and acquisition activities. Read the whole story

  • Digital Political Ad Fraud Climbing To $377 Million: Study

    Thirteen percent of digital political media ad spend could be subject to ad fraud, and "one in five invalid clicks is not from U.S. … Read the whole story

  • What's Up For 2121: Forrester Makes Tech Predictions

    Expect to see more retention marketing, including email, and higher investment in customer experience. Read the whole story