Performance Marketing Insider
As companies from retailers to restaurants rethink contactless everything and begin to use mobile phones to transition the experience, is there performance data behind the change? Read the whole story
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson … Read the whole story
Creative talent flooding into the marketplace will spur a new wave of entrepreneurs, establishing businesses that deliver agency and marketing services. Agencies like Dentsu, … Read the whole story
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness and support expansion of the business through merger and acquisition activities. Read the whole story
Thirteen percent of digital political media ad spend could be subject to ad fraud, and "one in five invalid clicks is not from U.S. … Read the whole story
- COMMENTARY
Expect to see more retention marketing, including email, and higher investment in customer experience. Read the whole story
