- TAG Heuer Brings Luxury Online
Online Media Daily, Tameka Kee - Thursday, November 15, 2007
TAG Heuer's message will be conveyed via more than 26 million impressio ...
- Ogilvy Hires 2 VPs For D.C. Office
MediaDailyNews, - Wednesday, November 14, 2007
Ogilvy Public Relations Worldwide made two senior hires in the Washington, D. ...
- Super Bowl Scores: Only 2 Spots Remain
MediaDailyNews, David Goetzl - Wednesday, November 14, 2007
The whistle has just about blown on sales for the Super Bo ...
- Lincoln Substitutes Common For Magic
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 13, 2007
Grammy-winning hip-hop artist Common is replacing ex-NBA star Magic Johnson as t ...
- Papa John's Sees Text-Messages As Marketing Conduit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 13, 2007
Papa John's is rolling out a service that lets customers order piz ...
- First Great Battle for the Future of Web Advertising
Around the Net In Online Marketing, Ross Fadner - Tuesday, November 13, 2007
The Web advertising industry is at a crossroads: Nobody pays any attenti ...
- Grant Prentice Joins Starcom USA
MediaDailyNews, - Tuesday, November 13, 2007
Starcom USA named Grant Prentice as senior vice president/director of connections resear ...
- Marketers Threaten To Put Majority Of Budget Online
Online Media Daily, Gavin O'Malley - Tuesday, November 13, 2007
Big-name brand marketers are fed up with traditional media channels and a ...
- IAB Makes Three Key Hires, Asks for Insight on Rich Media Guidelines
Online Media Daily, - Tuesday, November 13, 2007
The Interactive Advertising Bureau (IAB) has added three new hires to i ...
- Nervous TV Advertisers Fret Second Quarter Scatter Market
MediaDailyNews, Wayne Friedman - Monday, November 12, 2007
A massive inventory crunch on network television is forcing some advertisers in ...
- Adapting ads for an apathetic audience
Notes from the Digital Frontier, Amanda - Thursday, November 8, 2007
While I do manage to catch my favorite programs randomly throughout t ...
- Publicis Chief Warns Against Relying On Internet Ad Revenues
Online Media Daily, - Monday, November 12, 2007
Too many new media companies are chasing too few advertising dollars, o ...
- Hola Ad Network Targets Hispanics
Online Media Daily, Gavin O'Malley - Monday, November 12, 2007
The Hola network emerges at a time when online ad networks a ...
- Google Gives AdWords Branding Power with Placement Targeting
Online Media Daily, Tameka Kee - Friday, November 9, 2007
Google's AdWords users can target individual sections of sites, such as t ...
- Migration of Ad Dollars to Internet Accelerates
Online Media Daily, Mark Walsh - Thursday, November 8, 2007
Market researcher eMarketer cited stats from TNS Media Intelligence showing that t ...
- Bill Would Give FDA Power Over OTC Ads
Around the Net In Media, William Spain - Wednesday, November 7, 2007
A new bill introduced in Congress would give the Food and Dr ...
- Spanish-Language Ad Spending Holding Up Nicely
Around the Net In Media, William Spain - Wednesday, November 7, 2007
Ad spending in Spanish-language media was fairly robust in the first ha ...
- Buyers Peeved At Lack Of Makegoods
Around the Net In Media, William Spain - Tuesday, November 6, 2007
Media agencies are getting increasingly annoyed with broadcast nets that are sti ...
- Slowing Economy May Dim Prospects For Holding Companies For Second Half '07
MediaDailyNews, David Goetzl - Tuesday, November 6, 2007
A new report from Standard & Poor's suggests that while major ...
- Welch's Pushes Health In New Ads
Around the Net In Media, William Spain - Monday, November 5, 2007
In a break from its past approaches, Welch's new TV ads a ...
- Facebook Ads To Conflict With Developers?
Around the Net In Online Marketing, Ross Fadner - Monday, November 5, 2007
Ahead of tomorrow's highly anticipated announcement from Facebook, VentureBeat has a f ...
- Toyota, DeGeneres Team In Retro, Live TV Advertising
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] In the pitch, talk show host Ellen DeGeneres demonstrated the Highland ...
- DeGeneres Pitches Toyota Highlander In Retro 'Spot'
MediaDailyNews, Karl Greenberg - Monday, November 5, 2007
Boomers may remember Jack Paar and Ed Sullivan pausing to pitch the ...
- New Wal-Mart Ads: Saving Money A Virtue
Around the Net In Media, William Spain - Friday, November 2, 2007
Worries that consumer spending may be pinched this year have No. ...
- CBS Posts 8% Gain In Profit, Scatter Pricing Soars
MediaDailyNews, Wayne Friedman - Friday, November 2, 2007
CBS Corp. CEO Les Moonves says fourth-quarter TV scatter price advertising h ...
- CBS Looks To Big NFL Payday For Patriots-Colts
MediaDailyNews, Wayne Friedman - Friday, November 2, 2007
CBS is commanding one of the heftiest 30-second commercial prices ever f ...
- We're All Suckers For Narratives
Online Spin, dave.b , Max Kalehoff - Friday, November 2, 2007
According to a three-year study by the Advertising Research Foundation and t ...
- Value-Adds Lure Super Bowl Advertisers
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Thanks to two innovative value-added incentives, Fox has sold more than 9 ...
- Wal-Mart Holiday Campaign Catches Holiday Spirit
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Wal-Mart's holiday campaign -- "Save money. Live better." -- focuses as mu ...
- Michelin Goes Global With Eco-Message
Marketing Daily, - Thursday, November 1, 2007
Tire maker Michelin is bringing a "green" message about its tires ...