- Latin Grammys Attract Major Ad Sponsors
MediaDailyNews, Wayne Friedman - Thursday, November 1, 2007
The Latin Recording Academy today announced a number of corporate TV sponsors--ma ...
- Give a Damn
Media Magazine, Amy Corr - Thursday, November 29, 2007
Apparently, you damn well better believe Canadian Club isn't your mother's whis ...
- The Girl-Market Gap
Media Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
Okay, listen up all you teen marketers. Girls are on to yo ...
- Join the Flock
Media Magazine, Mark Walsh - Thursday, November 1, 2007
In the advertising world, it's not good to be a sheep. F ...
- No Jacket Required
Media Magazine, Lisa Capone - Thursday, November 29, 2007
The law firm Foley Hoag wants its identity back, and it's looseni ...
- Crowd Control
Media Magazine, Andrew Wilson - Thursday, November 29, 2007
In an effort to separate Chevy from the crowd of advertisers ...
- The Whirl From Ipanema
Media Magazine, Tiffany Kenyon - Thursday, November 29, 2007
If necessity is the mother of invention, it should come as ...
- Video Ads: The Polls Are Still Open
OMMA Magazine, Steve Smith - Thursday, November 1, 2007
Pre-roll ads are a little bit like the presidential primaries. Everyone lov ...
- A Match Made in Heaven
OMMA Magazine, kyle , Daisy Whitney - Thursday, November 1, 2007
The hot new opportunity in Web video is to be a matchmake ...
- Ad Forecast: Online Ad Spending Still Sizzles
OMMA Magazine, Mark Walsh - Thursday, November 1, 2007
For the last few years, online spending has been the growth engi ...
- Cross-Media Case Study: Mind Over Mater (and Pater)
OMMA Magazine, Christine Champagne - Thursday, November 1, 2007
There was a time when back-to-school shopping meant new clothes, pens a ...
- 5 Questions for Eric Hadley CMO, Heavy
OMMA Magazine, OMMA Magazine Writers - Thursday, November 1, 2007
Before joining Heavy in September, Eric Hadley spent 10 years at Microsof ...
- Industry Watch: Luxe Online Can Be Hard to Find
OMMA Magazine, Margaret A. Starvish - Thursday, November 1, 2007
You can buy plane tickets, percale sheets and paper clips on t ...
- Behind the Numbers: Bang for Your E-Mail Bucks
OMMA Magazine, Lynn Russo - Thursday, November 1, 2007
Web 2.0 techniques may be capturing all the attention these days, b ...
- Log Off: Are Widgets the New Black?
OMMA Magazine, Kathy Sharpe - Thursday, November 1, 2007
The very word "widget" sounds diminutive and non-intrusive. It hardly sounds descripti ...
- Gasping for Ads
OMMA Magazine, Gaetano Pollice - Thursday, November 29, 2007
If you can't beat 'em join 'em, as the old saying goe ...