- Phelps' Eighth Gold Gives NBC Its Best Saturday In 18 Years
MediaDailyNews, Wayne Friedman - Monday, August 18, 2008
NBC's Beijing Olympics' highly touted swimming event arrived as promised--with a b ...
- Kodak Goes Live At Olympics
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2008
Tom Hoehn, who spearheads Kodak's brand communications and new media efforts fr ...
- CBS Scores SEC Games For 15 Years
MediaDailyNews, David Goetzl - Friday, August 15, 2008
CBS said it has extended its deal to carry Southeastern Conference footba ...
- Big Sponsors Are Upset Over Visibility At Olympics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 13, 2008
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- Microsoft's Passing Along Cost Of Nascar Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 13, 2008
Since June 1, Microsoft's small business logo has been emblazoned on t ...
- Anger Grows Over Olympics Fakery
Around the Net In Media, Joan Voight - Wednesday, August 13, 2008
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- Aging Olympians Cash In On Marketing Opportunities
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 12, 2008
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- NBC Grabs Early Ratings Beijing Victory
MediaDailyNews, Wayne Friedman - Monday, August 11, 2008
NBC claimed major success with its Beijing Olympics in its first t ...
- TWC Tries To Score Big 10 Net Carriage
MediaDailyNews, David Goetzl - Monday, August 11, 2008
Time Warner Cable continued its effort to fend off various complaints--and possib ...
- Tylenol, Nascar Team Up For 'Feel Better' Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, August 8, 2008
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- Dish Offers Interactive Olympics On TV
Around the Net In Media, Joan Voight - Friday, August 8, 2008
NBC is teaming with Dish Network to allow viewers to watch ...
- Collins To COO For NHL
MediaDailyNews, - Friday, August 8, 2008
John Collins has been named COO for the National Hockey League. ...
- Versus Adds IndyCar Series To Lineup
MediaDailyNews, Wayne Friedman - Friday, August 8, 2008
Versus is adding one more mainstream sport to its ranks. The Comcast-own ...
- Olympics To Draw Big Mobile Audience
Online Media Daily, Mark Walsh - Friday, August 8, 2008
With the opening ceremonies for the Beijing Olympics kicking off today, mobi ...
- NBC Taps Starcut To Build Olympics Mobile Web Site
Online Media Daily, Gavin O'Malley - Friday, August 8, 2008
NBC has tapped Starcut to build its mobile Web site for i ...
- Olympic Excellence Or 5-Ring Circus?
Search & Performance Insider, Matt Kain - Friday, August 8, 2008
Starting tonight, the Five Ring Circus comes to town, and we wi ...
- ESPN Kicks Off College Football With Gillette
Around the Net In Media, Joan Voight - Thursday, August 7, 2008
ESPN is introducing its first football Kickoff Week sponsored by Gillette, whi ...
- The Olympics And Social Marketing
Around the Net In Online Marketing, Ross Fadner - Thursday, August 7, 2008
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- 5 Things You Need To Know To Make Your Sponsorships Work In China
Marketing Daily, Darren Marshall - Thursday, August 7, 2008
I've done research on the last five Summer Olympics (the first thr ...
- AOL Unveils Hispanic Sports Blog, Olympic Initiatives
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
AOL Latino, the Web portal's hub for U.S. Hispanics, kicks off ...
- CheckM8 To Power Online Ads For Olympics
Online Media Daily, - Thursday, August 7, 2008
New York-based CheckM8 announced Wednesday that the largest Web TV distribution compa ...
- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
Bluetooth has not yet emerged as a marketing vehicle in the U.S ...
- Herbalife Sponsors Chinese Cycling Team
Marketing Daily, - Wednesday, August 6, 2008
As the official nutrition company of the team, Herbalife will support t ...
- McCain Makes $6 Mil Olympic Ad Buy
MediaDailyNews, Wayne Friedman - Wednesday, August 6, 2008
Following Senator Barack Obama's recent media move to bolster his presidential campaig ...
- First Annual U.S. Sports Film Festival To Be Held In Philadelphia
MediaDailyNews, - Wednesday, August 6, 2008
The first annual U.S. Sports Film Festival will be held this fa ...
- Brands Get Mixed Results In Olympics Social Media Buzz
Online Media Daily, Sarah Mahoney - Wednesday, August 6, 2008
While it's too soon to say what kind of buzz the 20 ...
- ESPN And MediaFLO Offer Mobile NASCAR Coverage
Online Media Daily, - Wednesday, August 6, 2008
ESPN and MediaFLO USA, Qualcomm's mobile broadcast arm, have announced an agreeme ...
- Weplay Receives $8.6 Million Funding From Pro Athletes, Others
Online Media Daily, - Wednesday, August 6, 2008
Youth sports network Weplay this week received a $8.6 million Series-B fundi ...
- Tennis.com To Provide Olympic Coverage To Chinese-Language Portal
Online Media Daily, - Wednesday, August 6, 2008
Tennis.com has partnered with Sina.com, a top Chinese-language portal (with over 9 ...
- USA Gymnastics Campaigns Features Kids, Targets Moms
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 5, 2008
With the country's 2,200 local gymnastics clubs facing the double whammy ...