"TV Everywhere" publishers will be able to track consumer ad viewing across broadcast, VOD, DVR and now online, according to Comcast Media Center, thePlatform and Nielsen. The three companies have … Read the whole story
Why Bonnaroo? The festival is not only a large event (some 80,000 attendees per year), but draws an extremely diverse crowd as a result … Read the whole story
The partners with Google on its TV plan have the advantage of a halo effect of all things Google. Look for them to run … Read the whole story
Google unveiled Google TV at the Google I/O conference Thursday in hopes of capturing some of the $70 billion dollars spent on ads in … Read the whole story
Two weeks ago at the NCTA's The Cable Show, the iPad was linked to a set-top box. Data was exchanged between the two devices. … Read the whole story
Not sure if you had the chance to catch Conan O'Brien's interview with Google, but I did, and I think he is onto something. … Read the whole story
Like many men now in their 30s or 40s who lived in New York City in the '90s watching at least ten hours of … Read the whole story
The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing … Read the whole story
A licensing agreement between PopBox and 3D technology provider RealD gives consumers three dimensional content on their television through an Internet-connected box in the … Read the whole story
Google's announcement of the television platform Google TV left a slew of unanswered questions that should have search engine marketers and advertising execs scratching … Read the whole story
The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the … Read the whole story
Driven by strong traffic numbers, online video search company blinkx on Wednesday posted a narrower loss year-over-year. For the year ended March 31, the … Read the whole story