VidBlog
by P.J. Bednarski, Staff Writer
At CBS Interactive, with more than 20 sites, personnel for the new Studio 61 unit will work to identify opportunities for custom branding, and an in-house team will build it. … Read the whole story
by Gavin O'Malley
Video and broader digital distribution are great ways to engage new audiences. On a mission to do just that, Twitter this week is rolling … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 100 billion ad impressions -- which were both programmatically and traditionally traded -- … Read the whole story
by Laurie Sullivan
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's easy to forget that the TV industry is in a real pickle. We forget because we are spoiled with content like "House of … Read the whole story
by Aaron Baar
Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content … Read the whole story
COMMENTARY
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In the throes of planning upcoming campaigns, any major marketer may well utter the following phrase about his or her media mix: "I'm always … Read the whole story
by Erik Sass
Place-based video network Captivate has revamped its presentation with a new on-screen look for content and advertising on its network of displays in office … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't … Read the whole story
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by P.J. Bednarski
AOL will use some of its sites to support the new Ad Council campaign ”Love Has No Labels” starting today -- showing a series … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
If Comcast's $45 billion merger with Time Warner Cable goes through, the deal will extend the company's broadband footprint, leaving it as the only … Read the whole story
by Steve McClellan
OMG will spend the $50 million on behalf of clients over the next year. Under the agreement, ads will appear on movie theater screens, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
"Beatle." I have just primed you. Before you even finished reading the word above, you had things popping into your mind. Perhaps it was … Read the whole story
by Wayne Friedman
Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 … Read the whole story