Amscreen claims that technology which recognises and categorizes who is looking at a piece of outdoor advertising will bring full transparency to the market. With the launch of Audience Assured Advertising (AAA), Amscreen will use its OptimEyes technology to bring full accountability through a regular AAA Health Check service. This categorises the gender and estimated age of people looking at a digital screen so an advertiser can see if a campaign is truly reaching the intended target audience.

JK Rowling, John Cleese, Bob Geldof and a long list of celebrities are to be featured in national newspaper adverts supporting the Royal Charter to regulate the British press. The advertising campaign has been organised by Hacked Off, the group campaigning against press intrusion, including the hacking of mobile phones that belong to celebrities and those in the media spotlight.

With most sources suggesting around half of the UK population will watch television with a tablet in their hand, it may comes as little surprise that London Live TV has signed a deal for a second-screen app with developer Monterosa. When the channel airs from March 31st, it claims the LViS Studio application will drive interactivity with its audience and offer additional advertising opportunities for brands.

Ais London is being brought in to the Havas 'village' to allow the group to be more flexible and aligned in the UK.

Dentsu Aegis has cause for celebration after today's publication of the Outdoor Planning Awards shortlist. With four citations, Vizeum has won the most nominations of any agency and Posterscope, also part of Dentsu Aegis, leads the outdoor agencies with eight potential awards up for grabs at the end of April.

Wieden + Kennedy London tops a list of the most watched British agencies of 2013. The league table, compiled by Visible Measures, is based on how many views clients' advertising videos received. BBH London came second with Iris Worldwide London in third spot. Overall, Wieden + Kennedy's campaigns were watched online by 43m viewers in 2013, including 13m for its Nike: Possibilities.

With the brief to "reinvent Argos as a digital retail leader," the leading high street and digital retailer whittled a long list of five, including JWT and Publicis, down to a straight battle between incumbent CHI & Partners and Now.

Mobbie Nazir, formerly JWT's Head of Digital Strategy, will now work across a wide range of We Are Social's clients as Chief Strategy Officer.

Modern advertising relies too much on technology at the cost of creativity with an inevitable fall in standards. That is the bleak summary of Sir John Hegarty, co-founder of BBH, the agency that introduced the world to the Levi's laundrette, the 'Lynx Effect' and 'Vorsprung Durch Technik.' He is calling on advertising executives to stop focusing on technology advancements and remember that the viewing public wants good content, regardless of the clever digital innovation which made it possible. Advertising executives need to become more brave and dig their heels in. Rather than rush work to tight briefs, they need to …

The Daily Express is joining forces with BT to give readers six months free broadband. The campaign is launched today through advertising spots on Channel 5 which is owned by Northern & Shell, owner of The Daily Star and Daily Express. Readers are not only being given broadband access for six months but also free subscriptions to BT Sports 1 and BT Sports 2 through BT Sports website and app. The promotion is almost certainly timed to boost the visibility of Channel 5 in the run up to May's deadline by which time owner, Richard Desmond, is hoping to sell …