The publisher of the "New Day" has said that if the new national title proves popular with readers its low-cost model means it will be profitable by the end of the year. Two million copies of "The New Day" hit the streets for free today, with the cover price rising to 50p after two weeks, as Trinity Mirror attempts to build attract a regular readership of about 200,000 copies for the weekday newspaper.
Brands can't afford to ignore rising consumer annoyance at online advertising, and must proactively work towards finding a solution, according to Pete Blackshaw, Nestle's global head of digital and social media. Speaking last week at a panel during Mobile World Congress, Blackshaw noted that the rise of ad-blocking wasn't a new problem, and that brands have had to navigate their way around similar issues before.
Premier Inn is putting its advertising account up for review, putting Rainey Kelly Campbell Roalfe/Y&R on alert. It is the first time the hotel chain has put its ad account up for review since appointing RKCR/Y&R to the business in 2008, as it rebranded from Premier Travel Inn. The process is being handled by AAR.
Monster.com, the online recruitment network, has appointed Mcgarrybowen to its European advertising account following a competitive pitch. The Dentsu Aegis Network agency will handle Monster's advertising across 23 European countries, developing new work across digital, radio, social, print and TV under the "Find Better" tagline. The BBDO network was the incumbent on the account, having held it since 2007. Leo Burnett had previously handled the brand's advertising on a project basis.
Pearson, the educational publisher in the throes of an ambitious turnaround plan, has written down its assets by GBP849 million in the face of tougher trading conditions in emerging markets and the United States. The write-offs sent the company plunging to a statutory loss of GBP433 million in the year to December 2015, while operating profits stagnated at GBP723 million. Shareholders still marked the shares more than 4% higher, applauding the progress made in a GBP350 million cost-cutting plan.
The chairman of the Charity Commission is to warn charities that they must stop "hounding" people through aggressive street collecting, cold-calling and intrusive junk mail. William Shawcross will say in a speech today: "It cannot be right for vulnerable people, older people, generous people, to be hounded on the telephone, through the letterbox or in the street." His intervention at a public meeting in Southampton is a warning to the sector to sort out its funding methods after a year of scandals hurt its reputation.
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, digital and social media account immediately.
Trinity Mirror is to launch a GBP5m ad campaign to publicise its new newspaper the "New Day," including a heavyweight TV push. The upbeat campaign, which uses the strap line "Seize the New Day," includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec's Saturday Night Takeaway, England's Six Nations rugby clash against Ireland and Sky's Game of Thrones.
Adblock Plus creator Eyeo has revealed crucial details behind the operation of the company's controversial "acceptable ads" programme, which allows some advertisements through its ad-blocking software, often in exchange for a cut of the revenue received from the ads. In a blog post, the company explained how it decides which publishers are asked to pay a fee to let their ads through, and gave a partial explanation as to how that fee is calculated.
Consumer confidence levels decreased four points to zero in February, according to the latest GfK Consumer Confidence Index, as it warns of the start of a long-term dip preempted by consumer concerns over Britain's status within Europe. The major purchase index, which calculates the likelihood of consumer propensity to spend big on products such as electronic equipment or furniture, fell four points this month to +12.