Uber has created a new widget that will allow third-party apps to integrate its service into their own experience. Last year the brand introduced a "Ride Request Button" that meant brands could add in the option to link to the Uber app. Inspired by the move to messaging app ecosystems in Asia, it has now created an option for brands to add the entire Uber experience without leaving a branded app.
Eurostar has created an online Instagram 'tapestry' called @LaVieOnBoard comprising 200 still and animated image squares depicting life on board its new e320 train as it travels from London to Paris. Each of the squares uses a combination of still and animated images to tell stories, such as that of a couple falling in love and that of a group of senior citizens having a party on board the train.
Red Bull Media House, the media company focusing on sports, culture and lifestyle, has partnered with Reuters to publish content on the news site's Media Express division. The platform publishes thousands of news stories a day for digital publishers to use. This will now include Red Bull Media House's sports and lifestyle content on motorsports, winter sports, skateboarding, cliff diving, beach volleyball and surfing events. There will also be coverage on break dancing, music and arts.
Nike has launched a new 360-degree ad campaign that puts football fans inside the locker room of the Turkish national team for an inspirational halftime speech by their captain and Barcelona star, Arda Turan. The campaign was created by Wieden+Kennedy Amsterdam and initially launched last week with a poignant 60-second ad featuring captain, Turan, giving a half-time talk in an attempt to inspire the team to overturn a first-half loss. Nike have now launched an extended 360-degree version.
BuzzFeed has launched a dedicated news app in the UK that will be staffed by a small London-based team of reporters and will link to content from other publishers such as the Guardian and the BBC. BuzzFeed launched its BuzzFeed news app for mobile devices last year. The app was available only in the US and its content was largely written by BuzzFeed journalists across the Atlantic. The BuzzFeed News app will use push notifications to alert users to breaking stories.
'The Times' and 'Sunday Times' have merged their Web sites and relaunched them with a focus around "editions" rather than rolling news. One core edition will be published each day on 'The Times' which will then be updated at 9 a.m., midday and 5 p.m. Updates will also appear on smartphone and tablet apps. On weekends the edition updates will be at midday and 6 p.m.
The company behind the most popular ad-blocking software has fended off a fifth legal challenge in Germany. A Munich court has ruled against one of Germany's biggest newspapers, Sddeutsche Zeitung, saying Adblock Plus and its "acceptable ads" programme were legal. As part of the ruling, the court dismissed the newspaper's argument that Adblock Plus was interfering in a contract readers were entering into with the newspaper that included accepting ads.
Consumer confidence levels were held at zero in March, according to the latest GfK Consumer Confidence Index, as concerns about Britain's status in Europe finally "hit home." Brits' outlook for the economy over the next 12 months has a score of -12 this month - an 18-point fall from where it stood in March 2015. The major purchase index, which calculates the likelihood of consumers spending on big products such as electronic equipment or furniture, fell one point to +11.
Snapchat has rolled out a new update that makes it possible to use the selfie-sharing app for video chat and audio calls. The move could worry the likes of WhatsApp and Facebook, which have spent a lot of time and money recently improving their chat features. Snapchat is calling the update "Chat 2.0" and says it's about "context and choice."
Chanel has appointed Rainey Kelly Campbell Roalfe/Y&R as its first global advertising agency of record after a competitive pitch among WPP shops. The French fashion house has previously created its global advertising in-house. It has famously invested heavily on international campaigns including a $42 million short film for the fragrance No 5 starring Nicole Kidman in 2004. RKCR/Y&R won the business after pitching against its sister agencies J Walter Thompson London and Ogilvy & Mather London.