The BBC has awarded a GBP100m contract to replace its broadcast network to BT, claiming that ditching its current deal with Atos will save tens of millions of pounds. The deal with BT's Global Services division is the first stage of a plan to completely overhaul the BBC's controversial GBP2bn technology outsourcing arrangements, originally signed with Siemens in 2004. The work has been broken up into several lots under a delayed programme called Project Aurora.
Under Armour has credited its booming performance in the U.S. to its investment in technology, with the firm now able to see how customers sleep, what they eat, and how they are feeling. CEO Kevin Plank said this rich single view of the customer was down to Under Armour's investment in technology acquisitions, software and partnerships like SAP and HTC. Plank said: "This is not a technology initiative. This is a digital transformation, and a business transformation for Under Armour."
Facebook has seen its mobile advertising revenue rocket, with ads appearing on users' smartphones driving 80% of its revenues, up from 69% a year earlier. The social media giant was reporting its quarterly results for the three months ending 31 December, when it achieved a net profit of $1.6bn -- more than doubling net income from the same period in 2014, when the figure was $701m. Revenue for the full financial year was up 44% to to $17.93bn, while net profit was $3.69bn.
Brands face the wrath of consumers if they do not take proper measures to protect data, the Information Commissioner warned the Advertising Association's annual Lead 2016 conference in London, Sir Christopher Graham said data protection failure could not only risk up to 20 million euros of fines in two years' time, but could also cause serious reputational damage. Graham said in 2018 new powers would enable regulators to impose fines of up to 20m euros, or up to 4% global turnover.
Facebook is to expand its "like" feature with five new emoji options called Reactions. The social network's founder and chief executive, Mark Zuckerberg, said the buttons would be pushed out to the site's 1.5 billion users "pretty soon." The "love," "haha," "wow," "sad" and "angry" buttons are being tested in several countries, Zuckerberg said. Each one has an emoji-style face and will appear underneath users' posts.
Tesco has become the first brand to take up one of Twitter's Promoted Moments ads in the UK market with a #FeelGoodCookbook campaign, as Twitter looks to boost its creative credentials and convince more brands to advertise on the site. The online campaign -- which aims to inspire Tesco shoppers with tips around all their main meals -- integrates videos, images and allows users to flick through shareable recipe pages. The supermarket giant will also pin the online cookbook to the top of its Twitter profile to boost interaction.
Diageo is aiming to become more "stringent and demanding" when reviewing agency fees as it looks to drive improved returns from lower marketing spend. The company's interim results for the six months ending 31 December 2015 show that net sales for Diageo UK were up 3%, while global net sales rose 1.8%. Diageo is eager to achieve better returns while lowering its marketing spend. It spent GBP806m on marketing for the period, a 5% decrease from the GBP846m it spent on advertising in the first half of 2015.
A recent Facebook update could prove damaging to Periscope's growth after the social media giant announced that it will open up its live streaming to all U.S. iPhone users. Initially Facebook's live streaming option was only available to celebrities before rolling out to journalists and public figures too, but after five months of tweaks the option has become available to all U.S. users with an iPhone. Now when a user goes to share a status update, they'll see the Live button alongside the ones for photos, stickers, and locations.
Tesco deliberately delayed payments to suppliers in order to bolster profits, with internal emails suggesting that payments should be deferred in order to meet City expectations, according to a damning report by the Groceries Code Adjudicator. The supermarket, which along with its Big Four counterparts is renowned among suppliers for abusing its power, failed to pay multi-million-pound amounts for as long as two years.
Aunt Bessie's has chosen St Luke's to handle its GBP10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. St Luke's will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie's look to demonstrate the breadth of their food portfolio. Aunt Bessie's has most recently sponsored "I'm a Celebrity" on ITV, and the ads born from the tie-up included nosey neighbours Margaret and Mabel.