Amazon has signed the UK's biggest tv sponsorship deal. "The Guardian" estimates that the online retailer has spent around GBP5m to sponsor the second series of "The Great British Bake Off."
The former leader of the far right group, the English Defence League (EDL), has been banned from Twitter, the BBC reports. Tommy Robinson's account is marked as suspended by the BBC is reporting is has been permanently removed for breaching Twitter's "hateful conduct" rules.
The UK and the US are putting in a middle-of-the-table performance on viewability, the latest WFA's Global Viewability Benchmarking discovers. "Campaign" reveals that the worst performer is Russia, with 32% of ads deemed viewable. Sweden is at the top of the table with 52% viewability.
Strong words today from the well-known "Marketing Week" blogger Mark Ritson -- he claims that marketers' silence on the Cambridge Analytica fiasco underscores how they can appear to be shocked, but have been targeting people through similar means for years.
ISBA's new agency framework has been described as "a step backwards" by media auditor Ebiquity. "Campaign" reveals that the framework is an update to a 2016 document, which proved unpopular with agencies.
Facebook will update its privacy rules and controls, telling the BBC the changes were due to be made anyway to keep it on the right side of new EU data protection rules.
Cathay Pacific is carrying out its first review of its entire marketing roster for the first time in 25 years, according to "Campaign." The site says the airline is looking at independents and holding company agencies to put together a selection of marketing partners to deliver its "Time To Win" campaign in 2019.
Research by Infectious Media suggests that nine in ten marketers would be willing to pay more for programmatic if they were guaranteed better metrics, "The Drum" reports.
Nestle Skin Health has appointed VML London as its global agency following a five-way pitch, The Drum reveals.
GlobalWebIndex research suggests that Facebook and Whatsapp are the best platforms for brands to gain traction among football fans during this summer's World Cup in Russia, according to Netimperative.