"Netimperative" is reporting on new research that shows while 25% of senior advertisers believe the loss of third-party cookies will be negative, 0% of creatives agree.
Local newspaper group Archant is poised to ask online readers to pay for access through a donation scheme similar to the way "The Guardian" operates, according to "Press Gazette."
WPP has unveiled a GBP2bn savings plan which includes canceling this year's dividend, cutting top executives' pay by 20% and stopping a share buy-back scheme, "The Guardian" reports. Staff pay increases are also postponed and a hiring freeze has been announced.
One of Britain's oldest technology companies, Devon-based Plessey, has had its wearable technology bought by Facebook for use in AR glasses, "The Telegraph."
RT has lost its appeal against a GBP200,000 fine for breaking impartiality rules over its reporting in 2018 of the poisoning of former Russian spy Sergei Skripal in Salisbury, "Press Gazette" confirms.
There is no sugar-coating today's stark warning from the ad execs today that the ad market will halve in April. "Campaign" is reporting on conversations it is having with senior executives across the industry and all agree that "it's a car crash."
"Press Gazette" reveals new research has found Google is inadvertently monetising fake COVID-19 news by allowing advertising to run alongside misinformation.
"Marketing Week" has some unusual advice for marketers. For once, the site is suggesting, they must listen to the COO because in this time of crisis, supply is trumps demand every time.
A fact-checking unit set up by the Government is tackling ten or more new articles featuring misinformation on COVID-19 and, "The Guardian" reveals, some of the most salacious are getting read more than official NHS content.
Deliveroo is to offering NHS workers GBP500,000 worth of free meals and appeal to its users to donate money to buy more food for key workers, "Sky News" reports.