Moshi Monsters has been removed from an advertising "blacklist" after admitting a "communication breakdown" with the UK regulator over a failure to comply with an order to stop pushing kids to get paid subscriptions to the hugely popular children's Web site. Earlier this week the ASA took the unusual step of launching a "name and shame" campaign against Moshi Monsters after the company failed to abide by a ruling published in August that its marketing practices broke the UK code on social responsibility.
Channel 4 has hit out at plans to close the so-called "iPlayer loophole," arguing that it would penalise other public service broadcasters. The government has proposed changing the current licence fee regulations to include on-demand TV such as the iPlayer. Channel 4 said that while there is scope to reform the licence fee system -- C4 chairman Lord Burns is particularly keen on the BBC eventually morphing into a Sky-style pay-TV subscription service -- it has "significant concerns" about the government's plans.
O2's #weartherose and #makethemgiants activity aimed to generate 5m "acts of support," which included social media shares as well as offline interactions. The company can take some comfort that by the time England crashed out, the campaign had achieved this. Furthermore, while some O2 customers from the home nations other than England complained of bias, Human Digital's research shows that the majority of consumers felt positive sentiment toward the sponsorship.
BT's TV service has reported its best quarter ever with more than 100,000 new subscribers attracted to its coverage of Champions League football. The telecoms giant, which paid GBP900m to snatch the exclusive TV rights from Sky, said that it signed up 106,000 TV customers in the three months to the end of September. It is the most that BT has signed up in a quarter since the TV service -- which now has 1.3 million customers -- was first launched back in 2007.
The $600 million increase, for the year ending 26 September 2015, was six times larger than the $100 million rise seen a year earlier. The iPhone manufacturer spent $1.2 billion in the year to September 2014 and $1.1 billion in the 12 months before that. Apple's ads pend has trebled since 2010 when it was $691 million, rising to $933 million in 2011 and $1 billion in 2012.
There is no intermediary involved in the process. The move follows increasing competition from Bose's rival brand Beats by Dre, which has worked with R/GA London to create ads featuring sportsmen. Bose's YouTube channel also features several ads following sportsmen's rise to the top in the "Bose presents: better never quits" campaign.
Hotel booking platform LateRooms.com has appointed Mother London to take the helm of a creative advertising campaign following a number of conversations investigating how to develop the brand - including a new television campaign. Mother London has previously created TV campaigns for the likes of MoneySuperMarket, Ikea and Stella Artois.
Movember is introducing a "Move" initiative to its annual campaign this year as it looks to expand beyond growing moustaches in a bid to attract more supporters and talk up the breadth of its work as it moves from a cancer charity to one that supports the wider issue of mens' health. Move challenges people to a commit to some form of physical activity every day for the month of November. Supported by an integrated campaign designed by MATTA, it will run alongside the usual moustache-growing activities.
Brands have been warned to expect tight budgets this Christmas, with British consumers' major purchase intent falling seven points in October, according to GfK's latest UK Consumer Confidence Index. The major purchase index score was at 7 points for October compared to a score of 14 for September 2015. Although this is 12 points higher than October 2014, Joe Staton, head of market dynamics at GfK, believes that with less than two months to go until Christmas consumers are hesitant about spending big.
The largest regional news group in the country will be created by Trinity Mirror with its takeover of "Local World" in a GBP187.4 million deal. The publisher of the "Daily Mirror" and "Sunday Mirror" will become the owner of 183 newspaper titles around the UK when it buys the 80% of shares it does not already own in "Local World" for GBP154.4 million in cash. It will also assume GBP27m of debt and incur GBP6 million of transaction costs.