Despite a boycott of YouTube prompted by brand image fears, "The Times" reports today that Google's ad revenues are up 19% in Q1, from $18bn to $21.4bn.
"Marketing Week" reports today that P&G's new strategy is to produce high-quality marketing in which a single campaign can drive growth for a full year. At the same time it will be cutting $2 billion from its marketing budget through reducing advertising costs, including addressing media inefficiencies and agency fees.
The BBC are calling British inventor, Richard Browning, the "real life Iron Man" after he demonstrated his flying suit during the Ted conference in Vancouver, Canada, this week.
Just Eat will pay GBP10m a year to sponsor The X Factor. "The Guardian" reveals the takeaway delivery brand will launch a "Chef Factor" competition to find amateur cooks to appear in idents that will be broadcast with the show. The sponsorship deal also cover the app and live annual tour.
WPP is confirming today that its Chief Executive, Sir Martin Sorell, will take a major pay cut in the year ahead. "The Guardian" believes the move is intended to head off shareholder dissatisfaction with the holding group that has he most expensive executive at any FTSE100 company. The group confirms Sorrell was paid GBP20m last year but will now be paid a maximum salary of GBP15m.
More than four in five companies worldwide have reported non-compliance with GDPR to be a major concern, according to a survey from Vertisas Technologies, featured in MarketingTechNews. As many as one in five fear that non-compliance could mean they are put out of business.
"The Guardian" is ditching the Facebook Instant Articles service due to "woeful" returns, "Press Gazette" reports. The site believes the newspaper has decided it will be financially better off hosting its own content and serving adverts there, rather than within a faster-loading Facebook service.
Good and bad news for Twitter today, reported with a positive spin by eMarketer. The site is saying Twitter is on the front foot again after a 9% boost in user numbers in Q1 and a claimed 14% rise in user activity. However, the social media giant is also reporting its first decline in advertising revenues, down 8% from the corresponding period in 2016.
The BBC reports that the UK government is protesting Twitter's decision to not allow it access to user data in terrorist investigations.
The Reporters Without Borders organisation has announced the UK has slipped to number forty in its press freedom league. "The Guardian" reveals that surveillance laws and proposals for a new espionage act are behind the slip down the table.